Volvo recruits Made in Chelsea star to test winter tyres

Louise Thompson of Made in Chelsea was asked to test the Volvo V40 with and without winter tyres.

With winter getting into full swing, Volvo decided to showcase the benefits of switching to winter tyres by asking a celebrity driver of one of their vehicles to test them out.

Louise Thompson of the reality television show Made In Chelsea, who herself drives a Volvo V40, was invited to the Tamworth Snowdome, an indoor ski slope, to test the effectiveness of winter tyres and snow socks.

She was told to drive two identical Volvo V40 D2 hatchbacks, one with winter tyres and one with standard tyres, to the top of the indoor slope. Following this, she was asked to try driving the car with standard tyres up the slope again while it had snow socks on.

Winter tyres differ from standard tyres in that the rubber compound they are made from does not lose flexibility, and therefore traction, on the road. Additionally, snow socks can be a cheap alternative made of a heavy fabric that offers strong grip.

The result was that the car with standard tyres, when not using snow socks, could not pass five metres while the version with winter tyres was able to make it to the summit.

Ms Thompson expressed her amazement at how the performance of the vehicles differed. She stated: "One of the cars has amazing grip and can get all the way to the top, while the other can barely move."

Managing director for Volvo Car UK Nick Connor said: "We wanted to demonstrate, in the most severe conditions possible, the effectiveness of having winter tyres or snow socks fitted to your car. There’s definitely a degree of scepticism out there about how useful they can be, but this test dispels the myths once and for all."

This winter is predicted to be the harshest on record in over 60 years, so the roads may be more treacherous than usual and drivers will be encouraged not to travel unless absolutely necessary.

Yet the Department for Transport predicts that using winter tyres or snow socks could reduce the amount of accidents on the road by 5,000, which is the amount experienced during winter 2012.

  • On: 17 December 2013
  • By: CarShop

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