What makes BMW drivers unique?

What makes BMW drivers unique?

We used the YouGov profiler tool to discover what makes your average BMW owner different from those in the rest of the nationwide comparison set.

BMW drivers are…

BMW Drivers

According to YouGov, BMW drivers are most commonly male, aged 40-59, and live in East Anglia. They’re likely to hold right wing political views and work in the business, finance or consulting sectors.

The lifestyle of a BMW driver

The Lifestyle of a BMW Driver

Your typical BMW driver is interested in motorsports and motoring, and enjoys dining out. He also tends to be pretty house-proud, and frequently spends weekends doing a spot of DIY or gardening.

Favourite dishes

Take a look at the list of BMW driver’s favourite dishes, and it’s clear  to see that they’ve got a taste for the good life – moulesmarinieres, pan fried scallops, duck confit and kobe steak all make it into their top 10.

The personality of a BMW driver

The Personality of a BMW Driver

None-too-surprisingly given that he’s chosen such a premium car brand, BMW drivers are more likely than most to value quality and don’t mind paying extra for it either. They’d describe themselves as “a leader” who’s constructive and confident, but hand-in-hand with this comes a tendency to be abrupt, strong-willed and demanding.

BMW drivers’ favourite brands

BMW Drivers' Favourite Brands

Judging by the list of brands that our BMW driver is a frequent customer of, he does a lot of travelling – but it’s interesting to note that he’s not afraid to ‘slum it’ with budget airline EasyJet! He’s also a big fan of Apple products, home appliance brand Bosch and tyre makers Pirelli.

How to keep a BMW driver entertained

How to Keep a BMW Drive Entertained

When it comes to the BMW driver’s DVD collection, you’re most likely to find it’s dominated by action-adventure movies with just a smattering of ‘art house’ type films too. His taste in TV is pretty eclectic, and he enjoys watching everything from historic drama to ‘I’m Alan Partridge’. His list of favourite music artists is dominated by guitar heroes – yet somehow Victoria Beckham also manages to sneak in there… Bizarre.

What do BMW drivers do online?

Of course, BMW drivers are more likely than most to visit BMW.co.uk but, interestingly, the Mercedes-Benz website is also amongst their most visited…

On Twitter, he follows former racing driver Martin Brundle and Sky Sports F1 to keep up to date on his motoring news, as well as political journalists Fraser Nelson and blogger ‘Guido Fawkes’.

When it comes to Facebook, he likes both the BMW and BMW UK pages as well as the Hugo Boss page. Take a quick glance at his phone and the apps that you’re most likely to find there are Metro Online, LinkedIn, iTunes Store and Kindle.


If you’d like to join the ranks of BMW drivers yourself, take a look at our range of used BMWs for sale right here on our website.

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