News: CarShop is beaming with Birmingham Pride

News: CarShop is beaming with Birmingham Pride

Although we won’t be quite sharing the stage with prestigious acts like Nadine Coyle, Louise Redknapp and Jax Jones, we couldn’t be more excited to be part of the parade at 2018’s Birmingham Pride event on Saturday 26th May.

Here at CarShop we are proud to announce that we will be celebrating everything that is...

P - people

R - respecting

I - individuality

D - diversity

E - equality

And show that CarShop really is a place where everyone belongs – the colleagues, the customers and the community.

To get us raring to go, CarShop Northampton went to the Guidhall in the town centre yesterday and took part in the "minute of noise."

This was to support #IDAHOBIT2018 which is the international day again homophobia, biphobia, intersexism and transphobia.

Frankly, the turnout was fantastic and the flags side by side looked amazing. 

In fact, we’re so happy about going to Pride, that we’ve designed a bunch of t-shirts to reflect that:

We want to be an automotive business that is shifting the stereotype of being just about “car sales” and other outdated perceptions (because we really aren’t.) So, in line with our purpose “to lead the evolution of the automotive marketplace” we thought it was important to provide our colleagues from across the company with the chance to be seen embracing their individuality all in the name of Pride.

The parade


The prospect of being in the Pride Parade has definitely created a buzz around the business with 20 people offering up their time almost instantly to march and have a bit of fun.

The best part is, many of them are bringing a guest, so we will be a cavalry of 32 when we take part in the parade – not forgetting the cars and drivers too!


Combining the CarShop logo and the Pride colours was a fabulous opportunity to really get all the elements of the business stuck into the thick of it.

And behold!

Fiat 500

And a Volkswagen Tiguan!

Teamed up with our banners and t-shirts, the CarShop designs are sure to stand out from the crowd.

Our values

We’ve got 5 values at CarShop that we share with colleagues as soon as they start their CarShop career

·        Always One Team

·        Be Determined

·        Always Evolve

·        Be Trustworthy

·        Be at Your Best

And since we work with these values every day, it makes Pride the perfect place for us to be!

On the day

Make sure you keep an eye on Facebook, Twitter and Instagram on Saturday 26th May for an up-close and personal view of the parade!

  • On: 17 May 2018
  • By: CarShop

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