Going up against over 13,000 car retailers, leading car supermarket, CarShop won “Retailer of the Year” at the 11th Auto Trader awards on July 19th 2018.
CarShop not only impressed the giants of the judging panel including experts from Compare the Market, Google and uSwitch to name a few, the award also took the opinion of thousands of automotive customers into consideration. Plus, the contenders were also subject to a comprehensive mystery shopper evaluation.
Claiming the award, CarShop excelled over 13,000 retailers that were put through an intense strategic process to evaluate the effectivity of their customer car-buying journey. First was the overview of the website, assessing the starting point of most customer journeys, which moved on to a series of live chat and email tests. The top competitors from these evaluations then had to shine in the showroom without warning when visited by mystery shoppers.
Taking all these points into consideration, CarShop was shortlisted along with the TC Harrison Group and City West Country before ultimately winning the award for the Retailer of the Year 2018 in the 200+ cars category.
Leo Nelson - Marketing and IT Director and Natasha Holland - Partner Marketing Manager, took to the stage to receive the award on behalf of CarShop.
Leo said: “CarShop has gone above and beyond to ensure that we always deliver a world-class experience throughout every part of customer journey.
“It’s fantastic that the judging panel at the Auto Trader awards 2018 has recognised this and we will strive to continue living our mission - to create a world-class colleague and customer experience - throughout the company every day.
“We want to thank Auto Trader for not only hosting the event, but for all the work and research they put in to the awards themselves. It means we can be really proud to win Retailer of the Year.”
Jason Bradbury, star of TV programme “The Gadget Show” was the big name for the evening, getting the event started with a great speech and a little glitz and glamour.
Natasha said: “Auto Trader put on an absolutely superb event today. There are a lot of great car retailers around the country, and the fact CarShop has come out on top is absolutely amazing.
“It’s great to see that the investment we have made in all of our stores to improve the customer experience and with our technology throughout the business has paid off.”
CarShop’s name was all over the award ceremony too. They were in the top 3 shortlist for the Customer Choice Award against Mike Brewer Motors and Peter Vardy Holdings, and their Social Media Executive, Jack Francis, was also in the top 3 shortlist for the Rising Star Award.
The event was held at Soane Hall, London, and featured speeches from Darren Moon - Auto Trader Sales and Service Director, Nick King - Auto Trader Insight Director and Le Etta Pearce - Auto Trader Sales and Service Director, who also announced the award winners.
Auto Trader Sales Director, Le Etta Pearce, said: “This year our winners were determined by our most gruelling judging process to date, which whittled down over 13,000 UK automotive retailers to just 12 exceptional businesses. Even to be shortlisted is a huge achievement, but to lift a trophy and to feature a winner’s logo in their dealership puts them amongst the industry’s best-of-the-best.
“Today’s car buyers are savvier than ever before, and they’re looking for excellent customer experiences both online and in-store. By adopting best practice across every aspect of their business and representing the very best of the automotive retail sector, this year’s winners aren’t simply meeting their customers’ expectations, they’re exceeding them.”
For a full list of winners, please visit the Auto Trader Retailer Awards website:
- On: 20 July 2018
- By: CarShop
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